Category: market

Standardized is one of the most essential factor in trannational marketing plan

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STANDARDIZED is one of the most essential factor in transnational marketing plan.A standardize global marketing plan offers a number of advantages.  Standardized is one of the most essential factor in transnational marketing plan.The advantages are describes here.1.Cost savings:-There are significant cost savings if standardization is practiced.A company that limits the number of models and variants ….  Read More

Key factors of Global marketing audit arises in pitfalls via default

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The marketing audit presents a number of problems and pitfalls.Setting objectives are blind to a major problem.Here the Key factors of Global marketing audit arises in pitfalls via default. It is important for the auditor to be open to expand or shift objectives and priorities while in the conduct of the audit itself.1.Data sources:-Similarly,new data sources ….  Read More

SETTING OBJECTIVES AND SCOPE OF THE AUDIT IN CORPORATE WORLD

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The first step of an audit is a meeting between company executives and the auditor to agree on objectives,coverage,depth,data sources,report format,and time period for the audit. GATHERING DATA:– One of the major tasks in conducting an audit is data collection.A detailed plan of interviews,secondary research,review of internal documents,and so forth is required .This effort usually ….  Read More

THE GLOBAL MARKETING AUDIT FOR MULTINATIONAL COMPANY

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A global marketing audit can be defined as a comprehensive,systematic and periodic examination of a company’s or business unit’s marketing environment,objectives,strategies, programs,policies and activities,which is conducted with the objective of identifying existing and potential problems and opportunities and recommending a plan of action to improve a company’s marketing performance.The global marketing audit is a tool ….  Read More

KEY FACTORS OF GLOBAL MARKETING MANAGEMENT CONTROL

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Global marketing presents formidable problems to managers responsible for marketing control. Each national market is different from every other market.Distance and differences in language,custom and practices create communications problems. In larger companies the size of operations and number of country subsidiaries often result in the creation of an intermediate headquarters, which adds an organizational level ….  Read More

REGIONAL ECONOMIC COOPERATION’S ANDEAN GROUP FOCUSED MAIN TARGETS OF GLOBAL MARKET

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ANDEAN GROUP is one of the reputed firm operates in Latin America.This group,officially known as the Acuerdo de Cartagena and also known as the Group Andino or the Pacto Andino,aims to accelerate the harmonious development of its member states through economic and social integration. The members of the group are Bolivia,Colombia, Ecuador,Peru and venezuela.The organization consists ….  Read More

ORGANIZATION FOR INTERNATIONAL ECONOMIC COOPERATION(OIEC)

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The Council for Mutual Economic Assistance (COMECON,CMEA) was established in 1949 on a soviet initiative with Bulgaria,Czechoslovakia ,Hungary,Poland and Romania as the other founder members.The German Democratic Republic, Mongolia,Cuba and Vietnam joined later and Yugoslavia had associate status. Its purpose was to create a common market among its members and to promote the coordination and ….  Read More