Category: Decision making

INTRODUCING NEW PRODUCTS IN NATIONAL MARKETS

Advertising and MarketingbusinessDecision makingDistribution (business)Market researchMARKETINGNew product development

The major lesson of new-product introduction in foreign markets has been that whenever a product interacts with human , mechanical or chemical elements there is the potential for a surprising and unexpected incompatibility. Since virtually every product matches this description it is important to test a product under actual market condition before proceeding with full ….  Read More