Category: basic

INCREASED COMPLEXITY OF MANAGEMENT IN GLOBAL CORPORATE WORLD

approachbasicbiologicalbusinesscontroldevelopfeedbackManagement Information Systemmodelmoneymantras9scincesimilarsystemtypes

What new techniques have become available that make the 1980s the era of the systems approach? There have been four developments that,when integrated with what we already know about managing,may give us a breakthrough in improving the management process. Essentially,these four key factors developments are:–1.The theory of information feedback systems2.A better understanding of the decision ….  Read More

THE GLOBAL MARKETING AUDIT FOR MULTINATIONAL COMPANY

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A global marketing audit can be defined as a comprehensive,systematic and periodic examination of a company’s or business unit’s marketing environment,objectives,strategies, programs,policies and activities,which is conducted with the objective of identifying existing and potential problems and opportunities and recommending a plan of action to improve a company’s marketing performance.The global marketing audit is a tool ….  Read More

ORGANIZATION FOR INTERNATIONAL ECONOMIC COOPERATION(OIEC)

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The Council for Mutual Economic Assistance (COMECON,CMEA) was established in 1949 on a soviet initiative with Bulgaria,Czechoslovakia ,Hungary,Poland and Romania as the other founder members.The German Democratic Republic, Mongolia,Cuba and Vietnam joined later and Yugoslavia had associate status. Its purpose was to create a common market among its members and to promote the coordination and ….  Read More