Author: shazidamain

LOW INCOME COUNTRIES MARKETING DEVELOPMENT SOURCE

LOW INCOME COUNTRIESMARKETING DEVELOPMENT SOURCE

Stages of market development :-Global country markets are at different stages of development . GNP per captia is a useful demographic sementation base. Using this base, we have divided global markets into five categories. Although the income definition for each of the stages is arbitrary,countries in the five categories have similar characteristics so the stages ….  Read More

COMMUNICATIONS AND TRANSPORTATION TECHNOLOGY

Information technologymoneymantras9TRANSPORTATION TECHNOLOGY

The times and cost barriers of distance have fallen tremendously over the past 100 years. increased speed and capacity and lower cost communications have been a major force facilitating international business expansion. The jet airplane has revolutionized the communications field by making it possible for people to travel around the world in less than 48 ….  Read More

DOMESTIC ECONOMIC GROWTH AND GLOBAL BUSINESS INFLUENCE

DOMESTIC ECONOMIC GROWTHGLOBAL BUSINESS INFLUENCE

Thus, there are two reasons why economic growth has been an underlying force in the expansion of the international economy. First, growth has created market opportunities. The existence of market opportunities has been the major incentive for the international expansion of enterprise .  Of course, international enterprise itself contributed to the process of development and ….  Read More

Global business and Transnational Marketing Theory

Global businessTransnational Marketing Theory

Global business has already become transnational marketing which uses upon leveraging a company’s assets, experience and products globally and upon adapting to what is truly unique and different in each country. It recognizes cultural universals and unique market differences.   Instead of an international company approach of applying the communications campaign developed for the home ….  Read More

CORE FACTORS OF MULTINATIONAL MARKETING AND INTERNATIONAL MARKETING

business global factorsexport businesshome countryinternal businessmoneymantras9

There are only 2 types of transnational business getting priority from corporate world.Today I have just given a simple idea about the type of business factors. CORE FACTORS OF MULTINATIONAL MARKETING AND INTERNATIONAL MARKETING 1.MULTINATIONAL MARKETINGThe international marketing organization beings by focusing on leveraging a company’s experience and products.As it focuses upon this task,its becomes ….  Read More

EXPORT AND DOMESTIC MARKETING MANIA IN CORPORATE WORLD

AGOavoideBOOKdomestichome countryMARKETINGMoneymoneymantras9

Export marketing is the first stage of addressing market opportunities outside the home country. The export marketer targets markets outside the home country and relies upon home-country production to supply product for these markets.   The focus in this stage is upon leveraging home-country products and experience. A sophisticated export marketer will study target markets ….  Read More

THE THREE PRINCIPLES OF MARKETING IN VALUE EQUATION

benefitcompanycustomerequationessenceguideMARKETINGmoneymantras9principalproductservicevalue

The essence of marketing can be summarized in three great principles.The first identifies the purpose and task of marketing, the second the competitive reality of marketing, and the third the principal means for achieving the first two. CUSTOMER VALUE AND THE VALUE EQUATION The essence of marketing is creating customer value that is greater than ….  Read More

THE NEW CONCEPT OF MARKETING AND THE FOUR P’S

bankhomemaneyMARKETINGmaymoneymantras9newpolicymoneyproducttv

Global marketing concept is not a new idea as our history says that ancient people also used the marketing concepts to carry out their primary needs.Today’s discussion tries to cover the modern concept of marketing strategies.The “new” concept of marketing, which appearedabout 1960, shifted the focus of marketing from the customer. The objective was still ….  Read More