Amazon India has launched a brand-new feature, miniTV, on its Amazon shopping app and the app is exclusively available to only users in the Indian territory. Amazon shopping app is one of the most chosen shopping apps in India. The miniTV feature will give the users access to a number of web series, comedy content, and more such videos on the internet.
Worldwide, Amazon has been huge with its own OTT, Amazon Prime Video service competing tighter video streaming services such as Disney+, Netflix, Sony LIV etc. As we write this, Amazon holds a majority number of viewers and aims big on Amazon Prime Exclusive content as well. An Amazon Prime membership gives you access to the world full of advantages like Amazon Prime Video, Amazon Prime delivery benefits, Amazon Prime Music etc. while a standalone subscription for the prime video is also available and obviously costs a bit less. But not everyone can afford to pay the subscription amount but also want to enjoy the content. In the United States of America, there is an IMDb TV, which is an ad-supported streaming service for streaming movies and web-series. Now, Amazon is launching another one feature, specifically for India, called the Amazon MiniTV.
“With the launch of miniTV, Amazon’s shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos.”
What is the miniTV App?
Earlier this week, Amazon India had announced the set-in motion of miniTV app for Android users in India. According to the Amazon blog, India will be the first country to experience the miniTV feature. The miniTV is free, in app ad-supported video viewing application available within the Amazon India shopping app. This means that any shopper who has the Amazon’s shopping app, can use the miniTV.
How to use the Amazon miniTV app?
- Download the Amazon India shopping app from PlayStore. Click here to download the app.
- Open the Amazon app and just below the search bar, you can find the “miniTV” icon.
- Click on the “miniTV” icon.
- You are there! Choose from various genres and videos and watch.
Amazon already has their own OTT streaming service, Amazon Prime. Amazon Prime Users can enjoy the wide range of content available on the platform by subscribing to the Prime service and enjoy exclusive content. MiniTV features a wide range of professionally produced and hand-picked content, which includes web series, comedy shows, technology news, food, beauty, and fashion shows.
Content from popular creators like TVF and Pocket Aces will be available on Amazon’s miniTV app. That’s not all! Users can enjoy content from comedians like Ashish Chanchlani, Nishant Tanwar, Arjun Anand, Elvish Yadav, Amit Bhadana, Prajakta Koli, Swagger Sharma, Round2Hell, Harsh Beniwal, Shruti and Aakash Gupta as well. These big names undoubtedly will attract a large chunk of audiences. Popular faces like Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra, and ShivShakti will be featuring as beauty gurus in the list of programs on Amazon miniTV. Additionally, Kabita’s Kitchen, Cook with Nisha, and Gobble will be the cooking genre leaders.
Amazon miniTV will be accessible only on Android phones on the Amazon India shopping app in the present. Amazon miniTV support for iOS devices and the web users shall be available in the forthcoming months. The Amazon corporation has mentioned that the iOS users will also soon be able to enjoy the miniTV through their Amazon India shopping app. The developers aim to add more new and exciting content for its viewers in the future.
The miniTV service is not intended to capture the same market as of the Prime Video. In fact, Amazon is still promoting its Amazon Prime Video service combatively in India, and competition in this world is still really cut-throat. MiniTV is intentionally meant to compete with other free video platforms rather than paid subscription ones. It looks to be running directly after Flipkart’s own free video streaming feature, the Flipkart Video, which was rolled out in 2019.