Richardson teams: Negotiate an agreement with Napier for penetrating the Indian market with Richardson products. Napier teams: Negotiate an agreement with Richardson for penetrating the Indian market.
ISSUES ( Partial list ):—
(1) Sourcing:-location and responsibility
(2) Marketing:-responsibility, plans, budgets
(3) Product adaptation
(6) Selling, advertising, promotion
(8) Desing:-export licensing, joint venture, split ownership
(11) Key assumptions.