Metro corporation is a diversified steel rolling, fabricating and construction company based in the Midwest and considers itself to be in a mature industry. Innovations are few and far between. With transport and tariff barriers and the support given by many governments to their own companies exporting as a means of doing foreign business is rather limited.
(2)APPLICATIONS OF STEEL IN CONSTRUCTION AND OTHER INDUSTRIES.
All metro’s licensing is handled by its international division, International Construction and Engineering (ICE) , which is beginning to develop a reputation in Western Europe ,South America and Asia as a good source for specialized construction technology.
GLOBAL TECHNOLOGY LICENSING NEGOTIATION IN CORPORATE WORLD
Negotiating Technology Licensing provides an introduction to some of the basic issues that arise in technology licensing negotiations and offers useful insights into how they may best be handled. In a highly competitive and dynamic marketplace, technology licensing is a useful option for companies seeking to maintain their competitive advantage and a healthy balance sheet. It covers a wide range of basic issues that arise during technology licensing negotiations and offers useful insights into how they may best be handled in practice.
It is designed to address the practical business needs and concerns of non-specialists who are required to deal with ‘licensing in’ or ‘licensing out’ technology, be it directly or indirectly. The Manual focuses on the process of due diligence prior while preparing for negotiations, and steps involved in actual negotiation, acquisition and transfer, through licensing agreements, of technologies protected by patent and trade secrets.
Generally TOT consists of knowledge or IP rights that are:
i. licensed in the form of intellectual property,
ii. the subject of formal consulting or training agreements,
iii. communicated in the work place or research settings,
iv. diffused by publication or other means.