INTERNATIONAL MARKETS RESEARCHING
FOUNDATIONS OF ANALYTICAL TECHNIQUES ARE SUCH LIKE :-
research puts equal importance on every data collection technique there is: face-to-face interviews, telephone interviews, focus groups, e-interviews(website / e-mail questionnaires) or desk research, and often an amalgamation of them.
Through our deep knowledge base of skills and industry experience we will bring incomparable background and thought to any research project.
(1) Demand Pattern Analysis.
(2) Estimation by Analogy.
(3) Comparative Analysis.
(4) Cluster Analysis.
(5) Regression Analysis
ANALYTICAL TECHNIQUES FOR RESEARCHING INTERNATIONAL MARKETS
Focus groups are ideal for understanding the needs, motivations and prejudices of respondents. We also advocate focus groups as they allow client participation through viewing the groups, which leads to a more valuable research outcome.
B2B International has a team of experienced moderators backed up by our in-house unit of telephone recruiters, who ensure the correct respondents are recruited to the appropriate groups. We have conducted focus groups throughout Europe, the US and Asia with varying respondents from the decision making unit; from specifiers through to end users. Respondents we have researched range from CEOs
and Financial Directors to Architects, Plumbers and Builders.
B2B International has carried out thousands of focus groups throughout the world. In the last year we have run focus groups in the UK, Ireland, France, Germany, Netherlands, Belgium, Italy, Spain, Sweden, Czech Republic, USA, South Africa, China, Singapore, Japan and Hong Kong
The use of the Internet as a research tool is becoming increasingly important within business-to-business markets, opening up a realm of new possibilities in research methods and applications. With the continual development of the global Internet landscape and the rapid increase in Internet penetration in all industrial markets, Internet research or e-intelligence is definitely here to stay.
Since 1998, B2B International has been at the forefront of Internet research. Drawing on more than 30 years of research experience, we are able to offer e-based solutions to help companies use the Internet more effectively to conduct market research.
In many projects, whatever the industry or country being investigated, carrying out an initial desk research stage is strongly recommended. Ths will gain background knowledge to a subject as well as providing useful leads that will help to get the maximum from a research budget.
B2B International has vast knowledge of how and where to look for background industry information, and has a wide resource pool at its disposal.
By conducting focus groups online, the discussion is captured electronically, and so there is no need for clients to wait for the sessions to be manually recorded and transcribed. In most cases, online focus groups are also more cost effective than traditional methods because they eliminate the viewing facility rental, travel and transcriber expenses.
In addition to the speed and cost effectiveness of online focus groups, other benefits include:
Respondents and clients can participate from their own office without needing to travel to a specific venue
Clients are able to observe the online groups and communicate with the moderator during the groups so as to influence the direction of the discussion without interrupting the session. Geographically-dispersed or difficult-to-get-hold-of respondents whose time is limited can be brought together within one group.
Respondents are not intimidated by the presence of a video recorder or a one-way mirror and therefore tend to be more objective and straight to the point when they are not communicating face-to-face.
B2B International has recently carried out online focus groups for Michelin, Air Products, BOC, Business Link and CIMA in countries including the UK, Ireland, France, Germany, Benelux, USA, Malaysia, Sri Lanka and South Africa.
As experts in interviewing business decision-makers, B2B International offers two broad types of telephone interviewing methodologies: CATI (Computer Assisted Telephone Interviewing) and in-depth interviews:
Our in-house telephone unit includes dedicated CATI-stations (Computer Assisted Telephone Interviewing) that pass on numerous benefits to the client: Reduced interviewer error through automatic routing and navigation, ensuring increased data accuracy,Immediate/real time feedback of data, Improved productivity resulting in lower project costs,Shorter field times and therefore faster turnaround of projects, Greater accuracy in managing quotas and multiple language projects, CATI interviews are particularly suitable for highly structured questionnaires or where questionnaires involve complicated routing.
In short, CATI interviewing increases the speed and accuracy of carrying out telephone interviews by controlling the sample, quotas and questionnaire flow that ultimately results in lower costs passed on to the client.
Conclusion on Interviewing in B2B :-
Depth interviews are used where there is a need to avoid contamination of respondents or where the subject is highly sensitive. This can be the case in medical interviewing, for which we are able to call upon the expertise of our specialist medical unit. In business-to-business markets, depth interviews may be the only option due to the dispersion of respondents around a country or geographical region. Depth interviews can be carried out face to face or over the phone. B2B International has developed different projective techniques (for whatever interviewing medium) to allow the interviewer to follow lines of questioning as appropriate to the respondent, probing particular areas of interest and/or knowledge with flexibility to change the line of questioning if needed.