EXPORT AND DOMESTIC MARKETING MANIA IN B2B WORLD
Marketing that is targeted exclusively on the home-country market is called domestic marketing . A company engaged in domestic marketing may be doing this consciously as a strategic choice or it may be unconsciously focusing on the domestic market in order to avoid the challenge of learning how to market outside the home country. Fifty years ago , most companies, especially companies in a large country like the Asia States, could be quite successful practicing domestic marketing . Today , there are fewer and fewer industries where a company can prosper , let alone survive, practicing domestic marketing. This book assumes that the reader is familiar with the basic marketing discipline that is required for the successful practice of domestic marketing.